BBC Media Action has worked in Sierra Leone since 2007, using multiple platforms including radio, mobile, social media and interpersonal communication to address three key themes: governance and rights, health, and resilience and humanitarian response.
Mwanzo Bora seeks to improve maternal and child healthcare practices in the areas of antenatal care, exclusive breastfeeding and complementary feeding. A qualitative study in March 2015 showed that the PSAs produced by local radio stations with the support of BBC Media Action contributed to increasing knowledge on the importance of the recommended practices, to shift attitudes, especially amongst key influencers in the household, and resulted in positive shifts in uptake.
Can radio drama improve child health and nutrition in Somalia?
People who listened to a radio drama and magazine programme about child health and nutrition in Somaliland knew more than non-listeners about how to prevent and treat children’s illnesses, and practised what they learned.
A couple of weeks ago in the middle of the night, phones started ringing across Sierra Leone. Despite the late hour, people were calling to pass on the latest rumour about Ebola – that bathing in salty hot water could protect you. By the next day, the rumour had swept across the whole country.