Introduction to Advocacy

Ongoing course
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This module explores UNICEF’s approach to advocacy and describes what is advocacy, how to build capacity to advocate and how to develop advocacy strategies.

Learning objectives

At the end of this course, you will be able to:

  • Highlight the importance of advocacy to achieve results.
  • Familiarize yourself with the ways UNICEF conducts advocacy successfully
  • Explain the foundational principles, as well as the key components of developing advocacy strategies.


This course is suitable to new staff of any level of seniority, of technical or non-technical background, who want to learn the basics about the subject.


It should take you about 30 minutes to complete this self-paced course.


This short course is composed of five animated modules, including various examples and activities.


This course is composed of five sections:


2.What is Advocacy?

3.Why Advocacy?

4.How to Advocate?

5.Wrapping up (including short assessment)

Contact details

Nicholas Rees, Policy Advocacy Specialist

Maria Clara Osorio, Programme Assistant

How to register

This course is free and open to all on Agora, UNICEF's global hub for learning and development at:

New to Agora? Agora is UNICEF’s Global Hub for Learning and Development. Agora already offers direct access to a great diversity of self-learning opportunities in a searchable catalogue, as well as services such as learning plans, personal records of learning or electronic badges and certificates. Many more activities will be added over the coming months, including local and regional initiatives.

All UNICEF staff (incl. consultants and interns) have a profile on Agora, linked to their organizational account. New users are encouraged to check the Agora Quick Start Guide to learn about basic features of the portal.

Come in to find out more at