Executive course in Geneva - Mastering Fundraising Practices

In the current challenging context of shrinking funding opportunities and a high number of competitors struggling for resources, only state-of-the-art funding initiatives can successfully fund development, social impacts and humanitarian programmes. The design and execution of such initiatives require a deep and comprehensive understanding of donors’ expectations, a set of technical skills in strategic planning, and the execution of a fundraising strategy.

This course will provide key expertise to design a project-based fundraising strategy tailored to your needs and aligned with donors’ increasingly demanding and strict requirements.

Objectives

• Understand and use essential project management tools such as the Project Management Cycle (PCM), Results-Based Management (RBM), the Theory of change (ToC), and the Logical Framework (LF) to structure, design and inform a fundraising campaign
• Create a project-based fundraising strategy and action plan, and know how to implement fundraising activities efficiently
• Develop strong project proposals to fund projects in line with donors’ expectations
• Know what are the expectations of donors and key stakeholders, and design the engagement, reporting and communication strategies accordingly

Module 1

Essentials of project and fundraising

• Master the crucial relationship between the Project Management Cycle, Results-Based Management, the Theory of Change and Logical Framework, and a successful fundraising strategy
• Understand donors’ expectations in the context of project management and fundraising

Module 2

Unleashing your project-based fundraising strategy

• Design, plan, execute and evaluate a project-based fundraising strategy in the current context of shrinking opportunities and resources
• Implement, follow-up and evaluate the fundraising strategy and its results
• Learn how to leverage AI and the power of ChatGPT to enhance your fundraising approach

Module 3

Donor engagement & impact reporting

• Learn how to build lasting partnerships with donors and understand how to meaningfully engage with them
• Gain knowledge on reporting achievements to ensure long-lasting partnerships
• Learn how to connect the theory of change with the evaluation framework

Who should apply?

• Fundraisers, social entrepreneurs, communication specialists, social media specialists, social/cultural/sport event managers
• Freelancers, consultants, evaluators, and non-profit practitioners