Advocacy Strategy and Influencing Skills
This course introduces participants to the core skills needed to influence powerful stakeholders and policy processes in a range of contexts. It also gives participants a thorough understanding of how to develop and monitor effective advocacy strategies. You will explore tools for analysing where power lies on your issue and who has a stake in it. You will learn how to develop a theory of change and how to tailor your advocacy to the interests of those you seek to influence. You will also learn skills in communicating an advocacy message, face-to-face influencing techniques, using the media, public campaigning, and research for advocacy purposes.
Objectives of the course
By the end of the training participants will:
Be familiar with the stages of the advocacy planning cycle and be better equipped to develop an advocacy strategy
Be able to analyse the external environment and policy processes and identify appropriate ‘levers of influence’
Develop a simple theory of change for achieving the change being sought
Be aware of power dynamics and the role it plays in achieving advocacy success
Have explored and practised core advocacy skills regarding: lobbying, using the media, public campaigning, networking, and applied research for advocacy
Have reviewed appropriate tools and methods for monitoring and evaluating advocacy initiatives.
To apply for this course, please complete our online application form: https://www.intrac.org/how-we-work/training/application-form/