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Advocacy Strategy and Influencing Skills

from International NGO Training and Research Centre
Registration deadline: 26 Aug 2019 Training date: 23 Sep 2019 to 27 Sep 2019 More Information

This course introduces participants to the core skills needed to influence powerful stakeholders and policy processes in a range of contexts. It also gives participants a thorough understanding of how to develop and monitor effective advocacy strategies. You will explore tools for analysing where power lies on your issue and who has a stake in it. You will learn how to develop a theory of change and how to tailor your advocacy to the interests of those you seek to influence. You will also learn skills in communicating an advocacy message, face-to-face influencing techniques, using the media, public campaigning, and research for advocacy purposes.

Objectives of the course

By the end of the training participants will:

 Be familiar with the stages of the advocacy planning cycle and be better equipped to develop an advocacy strategy

 Be able to analyse the external environment and policy processes and identify appropriate ‘levers of influence’

 Develop a simple theory of change for achieving the change being sought

 Be aware of power dynamics and the role it plays in achieving advocacy success

 Have explored and practised core advocacy skills regarding: lobbying, using the media, public campaigning, networking, and applied research for advocacy

 Have reviewed appropriate tools and methods for monitoring and evaluating advocacy initiatives.

Fee information:
The cost of this course is £1215 non-residential (includes training materials, lunch and refreshments) or £1615 residential (includes training materials, and accommodation for duration of course). Individual coaching is offered to course participants at a discounted rate of £50 per 50-minute session.
How to register:

To apply for this course, please complete our online application form: