Hygiene and Behaviour Change Coalition (HBCC) Endline Review in Manicaland Province (Mutare), Masvingo Province (Chivi), Midlands Province (Zvishavane) and Mashonaland West Province (Norton)



CARE International in UK secured funding from Unilever-DFID to implement a Hygiene and Behavior Change Coalition (HBCC) project. The project aimed to support communities respond to the Covid-19 pandemic through a multi-pronged approach. CARE International implemented an extensive mass media, digital and interpersonal hygiene promotion information and messaging campaign in communities and institutions supported by the provision of water supply and handwashing kits and infrastructure as well as relevant PPE, as per context.

In Zimbabwe, the project was implemented in four provinces of Manicaland (Buhera & Mutare districts), Masvingo (Zaka & Chivi districts), Midlands (Zvishavane & Mberengwa districts) and Mashonaland West (Norton district) over a period of one year. The aim of the project was to minimize the transmission of and harmful impact of COVID-19 by delivering inclusive and interactive gender responsive mass media and digital communications, supported by product availability and community interventions that improve personal and environmental hygiene practices, and reduce stigma and discrimination. As a culmination of the project led to this independent endline review of the outcomes and impacts of the project.


To assess the overall behaviour change outcomes of the COVID-19 Hygiene Behaviour Change Campaign as per the Theory of Change and identify key lessons learned for the campaign and for future strategies in the Care Zimbabwe Hygiene Behaviour Change Communication program (HBCC).
Specifically, the end line review was carried out to;

  1. Measure the behavioural outcomes, and determine how the project has contributed to these changes; with a special focus on how the project has generated positive changes in the lives of targeted women, girls, boys, and men; including vulnerable groups such as those living in remote locations as well as the elderly and people with disabilities

  2. Identify unintended consequences of the project, both positive and negative; for target groups and others impacted.

  3. Document the enabling factors and challenges or barriers that influenced project implementation; and

  4. Provide evidence-based recommendations for all stakeholders for the future programming in light with the review findings, including specific recommendations in relation to gender equality/women’s empowerment issues.

  5. Understand community perception on the COVID-19 Vaccine and possibly explain the levels of uptake.