In Yemen they watch satellite TV
Yemen faces an uncertain future following the departure of President Ali Abdullah Saleh after a wave of civic protest and violent rebellion against his authoritarian rule.
A humanitarian crisis looms as the government he left behind continues to face armed rebellion on several fronts.
Yemen is the poorest country in the Middle East, its scarce water supplies are drying up fast and child malnutrition is rampant.
Given the volatile security situation, how can aid agencies reach the local population?
Few Yemenis listen to radio, but nearly everyone watches television – especially Arabic language satellite TV channels beamed in from abroad.
infoasaid’s new Yemen Media and Telecoms Landscape Guide, tells you which channels people watch to follow events in their own country.
Pan-Arab channels such as Al-Jazeera and Al-Arabiya are popular. But increasingly people are turning to specialist channels aimed at Yemeni audiences. These are beamed in from London, Cairo and other cities in the Middle East.
The guide also reveals which mobile network many Yemenis prefer to use because they feel that the security services are less likely to be listening in to their conversation.
If you want to reach people in rural areas who lack a television, but still have a radio in the household, try broadcasting messages to women in the morning when they are cooking in the kitchen with the men safely out at work.
Men, on the other hand, are more likely to tune in during the afternoon. They often listen to music as they gather to chew qat together.
Find out more by downloading infoasaid Yemen Media and Telecommunications guide (.pdf file).
Find out about other countries Media and Telecommunications guides.