How relevant is social media in the country and region?
Internet access, internet penetration, gender ratio, demographics, etc.
ITU and World Bank Data Catalogue or statistics of internet users
Social media ads manager for demographic stats (e.g., Facebook Ads Manager)
Even if the ratio seems insufficient for nation-wide analysis,
What social media channel is relevant, and why?
Twitter, Facebook, YouTube, Instagram, TikTok, etc.
Analyze purpose of social media use (information exchange, social mobilization, etc.)
Social media stats on Statcounter.com (filter by country, platform, time)