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Multi-Sector Market Assessment Guidance and Toolkit, November 2020

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Manual and Guideline
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INTRODUCTION TO THE MSMA GUIDANCE AND TOOLKIT

Markets play a vital role in the lives of displaced persons and their host communities. Not only do they provide people with the essential goods and services needed to survive, but they also create and protect livelihoods. Humanitarian actors therefore increasingly rely on market-based programme responses1 , such as Cash-Based Interventions (CBI)2 to help crisis affected populations meet their needs through local markets. Market assessments should therefore be an essential and integral part of the overall response analysis to inform humanitarian programme design and the appropriate choice of transfer modality. Findings from the market assessment will also help deciding on adequate transfer values, where CBIs are used to enable access to goods and services.

The Multi-sector Market Assessment (MSMA) Guidance and Toolkit is an element of the UNHCR Cash Feasibility and Response Analysis Toolkit. The MSMA Guidance and Toolkit is divided into three components:

  1. The Detailed Step-By-Step Guidance is based on the Market Assessment Framework (MAF), which outlines four different steps for completing the MSMA process and a final step on market monitoring.

  2. The MSMA Toolbox consists of 14-ready-to-contextualize data collection, data analysis and reporting tools that can support the market assessment process. Tools should be adapted to the particular operational context prior to use.

  3. The Additional Guidance provides more detailed technical process guidance for assessment team leaders. It further elaborates on key concepts and activities referenced in the Detailed Step-By-Step Guidance.