Improving Health through Behavior Change

The purpose of this guide is to support planning and management of effective hygiene promotion for the purpose of preventing diarrheal disease. To do this, the document provides a systematic description of a methodology called Behavior-Centered Programming (BCP). The guide analyses the following issues:

- Getting organized: establish a project team, agree on a plan of action and timeline

- Situational assessment: conduct the review of existing information

- Formative research: preparatory tasks and selection of research methods

- Strategy formulation: the behavior-change strategy matrix

- Planning and implementation

- Monitoring and evaluation.

This guide is intended for health planners and managers in governmental, nongovernmental and international organizations working at the district, provincial, regional or national levels.