Hashtag Standards For Emergencies

KEY MESSAGES

  • The public is using Twitter for real-time information exchange and for expressing emotional support during a variety of crises, such as wildfires, earthquakes, floods, hurricanes, political protests, mass shootings, and communicable-disease tracking.31 By encouraging proactive standardization of hashtags, emergency responders may be able to reduce a big-data challenge and better leverage crowdsourced information for operational planning and response.

  • Twitter is the primary social media platform discussed in this Think Brief. However, the use of hashtags has spread to other social media platforms, including Sina Weibo, Facebook, Google+ and Diaspora. As a result, the ideas behind hashtag standardization may have a much larger sphere of influence than just this one platform.

  • Three hashtag standards are encouraged and discussed: early standardization of the disaster name (e.g., #Fay), how to report non-emergency needs (e.g., #PublicRep) and requesting emergency assistance (e.g., #911US).

  • As well as standardizing hashtags, emergency response agencies should encourage the public to enable Global Positioning System (GPS) when tweeting during an emergency. This will provide highly detailed information to facilitate response.

  • Non-governmental groups, national agencies and international organizations should discuss the potential added value of monitoring social media during emergencies. These groups need to agree who is establishing the standards for a given country or event, which agency disseminates these prescriptive messages, and who is collecting and validating the incoming crowdsourced reports.

  • Additional efforts should be pursued regarding how to best link crowdsourced information into emergency response operations and logistics. If this information will be collected, the teams should be ready to act on it in a timely manner.

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