Bulgari, Save the Children Education Campaign Surpasses $20 million

from Save the Children
Published on 21 Nov 2012 View Original

Media Contact
Eileen Burke 203.216.0718

Bulgari Ring for Save the Children

WESTPORT, Conn. (Nov. 21, 2012) – Successful sales of a specially-designed silver and ceramic ring have pushed donations to a Save the Children global education campaign past $20 million, exceeding a target set in 2009 when the partnership began, said Bulgari. Bulgari made the announcement on November 15 at the Rome opening of "Stop. Think. Give," a photo and video exhibit of photographer Fabrizio Ferri chronicling the Bulgari/Save the Children partnership over the past four years.

Inspired by the iconic B.zero1 jewelry line, the special ring was launched in October 2010 and is available in Bulgari stores worldwide, select department stores, and on Bulgari’s e-commerce website for $420, of which $90 goes to Save the Children.

"The partnership with Save the Children has given us great satisfaction, and the sound results registered by the sales of the ring testify the enthusiasm and commitment of our clients, as well. I am extremely proud to see that our support is having an impact on the lives of some of the most vulnerable children on earth. This sharing of common efforts and values allows us to reconcile business growth with sustainable development, passing on a positive message in times of economic and political uncertainty," said Michael Burke, Chief Executive Officer of the Bulgari Group.

Campaign reaches more than half a million schoolchildren in more than 20 countries

Bulgari’s key focus is to provide quality education opportunities to transform children's lives. Through the partnership, Save the Children has reached more than 500,000 children and trained more than 18,000 teachers through educational activities in more than 1,000 schools, many of which are located in areas affected by conflict.

The campaign supports a range of educational projects in more than 20 countries around the world. Some highlights:

  • enrolling disabled children in school in rural areas of China and India, where these children would otherwise be excluded from going to school

  • bolstering education for children in countries caught up in conflict in the Ivory Coast, the Democratic Republic of the Congo and Southern Sudan, where entire educational systems have been devastated

  • improving educational opportunities for marginalized children in the urban megalopolises of Brazil and Mexico, where access to education offers concrete opportunities for the future of the children and their communities.

The full list of countries includes: Albania, Afghanistan, Bolivia, Bosnia-Herzegovina, Brazil, China, Colombia, Democratic Republic of Congo, Haiti, Indonesia, India, Italy, Mexico, Montenegro, Japan, Kenya, Ivory Coast, Southern Sudan, Tunisia, Uganda, the United Kingdom and the United States.

Bulgari is part of the LVMH Group. Founded in Rome in 1884 as a single jewelry shop and progressively imposed itself with its magnificent jewelry creations, emblems of the Italian excellence. The international success made the company evolve into the current dimension of a global and diversified player in the luxury market, with a store network in the most exclusive shopping areas worldwide and a portfolio of product and services ranging from jewels and watches to accessories, perfumes and hotels.

Save the Children is the leading independent organization for children in need, with programs in more than 120 countries, including the United States. We aim to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives by improving their health, education and economic opportunities. In times of acute crisis, we mobilize rapid assistance to help children recover from the effects of war, conflict and natural disasters. Follow us on Twitter and Facebook.