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INTRODUCTION
Syria is undergoing major political and social shifts. These changes create both challenges and opportunities for humanitarian efforts. Multi-purpose cash assistance (MPCA) remains vital, offering flexibility for crisis-affected populations to address their needs. However, its effectiveness depends on market functionality, which has been severely impacted by years of conflict and infrastructure damage.
In Northwest Syria (NWS), the assessment of market functionality has been critical to guiding cash-based interventions. Tools like the Joint Rapid Assessment of Markets (JRAM) and the Joint Market Monitoring Initiative (JMMI) have provided valuable insights into the operational challenges and opportunities within local markets. As the country moves into a transitional phase, understanding and addressing market dynamics will remain essential for tailoring effective humanitarian responses that support recovery and resilience.
In response to these developments, REACH conducted a rapid market assessment on 18 December 2024, followed by a second round on 13–14 January 2025.