This activity uses a market systems development approach to strengthen the book supply chain in Rwanda and address the “business side of literacy”
To become literate, children need access to reading materials, yet there is limited availability and irregular supply of reading materials in Rwandan schools and communities. This activity strengthens the ability of public and private market actors to collaboratively plan, manage, and supply books for generations of Rwandans to come, ensuring a culture of reading takes hold, and thrives.
OBJECTIVES
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Enhance the policy and capacity of the Government of Rwanda to forecast, plan, procure, and distribute textbooks and supplementary teaching and learning materials,
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Improve the capacity of private book chains to produce and distribute affordable high-quality teaching and learning materials that are gender-sensitive and reflect the principles of Universal Design for Learning,
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Increase demand for and availability of quality books in homes, schools and communities through retail channels.
EXPECTED RESULTS
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Planning: Government of Rwanda is able to continuously update Track & Trace System to accurately understand the needs and availability of teaching and learning materials,
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Policy & Procurement: Government of Rwanda approves and enacts a Book Development Policy and efficiently develops and procures teaching and learning materials on a regular basis,
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Production: Rwandan printers, publishers, and distributors respond to public procurements with required quality and quantity,
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Market Data: Compilation of clear data about the most effective advertising methods, content/type, quality/price points, and access points for consumer book sales,
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Retail: Rwandan printers and publishers proactively stimulate a private consumer market for children’s books in at least 300 retail locations in at least ten districts throughout the country.
KEY INFORMATION
Implementation period: June 2023 – June 2026
Budget: $6,000,000
Implementing partner: Education Development Center, Inc.