Qatar Charity (QC), in cooperation with the United Nations Children's Fund (UNICEF), launched a social media awareness campaign for children, their families and members of society to enhance their protection and reduce the risks of the spread of the coronavirus.
The campaign implemented under a slogan, which literally means "Heroes in the Face of Corona", includes publishing illustrated awareness brochures and pamphlets on Qatar Charity’s website and social media accounts to encourage children and adolescents to adhere to preventive behaviors and precautionary measures.
The campaign aims at curbing the spread of the coronavirus (COVID-19) pandemic by providing necessary instructions for parents to help their children deal with an emergency in light of the spread of the virus.
“Accurate information about COVID-19 is key to being properly prepared and protecting ourselves, our children, and our communities. Qatar Charity and UNICEF have teamed up to promote facts and provides trustworthy guidance - grounded in the latest scientific evidence - to parents, caregivers, and educators. In these difficult times, information saves lives”, Mr. Eltayeb Adam, UNICEF Representative to the Gulf Area.
For his part, Mr. Ahmed Al-Rumaihi, Director of International Relief and Partnerships Department at Qatar Charity welcomed the cooperation of UNICEF with Qatar Charity in this campaign. “We are proud of our partnership with UNICEF in funding and implementing many joint humanitarian and development projects related to the care and protection of children in the various countries of the world, and that awareness-raising efforts and campaigns are part of it, to strengthen the preventive aspects, especially in crisis areas and when facing epidemics,” said Al-Rumaihi.
"The awareness brochures and pamphlets of the campaign are based on scientific information and associated guidelines validated by UNICEF as a global organization for children, and were produced by a specialized team at Qatar Charity,” he added.
He also noted, “the contents of the brochures and pamphlets have very easy phrases and sentences, graphics, designs, and colors, which are attractive to children and their families, suitable for the targeted and take into account the characteristics of the Gulf and Arab environment."
Qatar Charity and UNICEF hold a solid and long history of cooperation in support of vulnerable children and needy adults. In September 2019, the CEO of Qatar Charity, Mr Yusuf AlKuwari and the Executive Director of UNICEF, Ms. Henrietta Fore, signed a strategic memorandum of understanding (MoU) in New York to framework the existing cooperation efforts and better serve the needs of children and young adults living in difficult conditions.
In April this year, Qatar Charity and the United Nations Children’s Fund signed two grant agreements for a total of US 2 million to address the humanitarian needs caused by the spread of the Coronavirus outbreak in Syria and Jordan.