Pakistan: Revival of tourism in earthquake affected areas

Islamabad/Tuesday- June 19, 2007

100 Earthquake affectees trained in Hotel Management Skills

In order to improve the standard of services of hotels and enable unemployed youth of the earthquake affected areas get jobs in hotel industry, the Improving Livelihood and Enterprise Development Program of CNFA Inc. has launched a comprehensive plan to train human resource in the field of tourism and hotel management. CNFA/I-LED is a USAID funded program to help improve people's livelihoods, and strengthen the regional economy of the earthquake-affected areas.

In the first batch of a series of trainings, 100 young men got training in hotel management skills. Aftab-ur-Rehman Rana, CNFA's Tourism Industry Development Specialist informed at the closing ceremony of one of the trainings here in Naran, that more than 300 young people from earthquake affected areas of Kaghan Valley and Bagh District of Azad Kashmir will be trained under this program. The program includes four courses of one month duration were conducted through the Pak-Austrian Tourism and Hotel Management Institute, Swat (PAITHOM). These were in Front Office Management, House keeping, Food and Beverage Services, Cooking and baking.

He also informed that CNFA is ready to launch a tourism promotion campaign through electronic and print media to encourage tourists to visit Kaghan valley again. He said that tourists coming from down country are the major source of livelihood for the local people and the return of the tourist will contribute significantly to their recovering from earthquake damages and boost to the local economy. Through the campaign the plan is to assure that area is safe, the roads links are restored and there are hotels such as in Naran and Kaghan that are perfectly safe to stay.

The closing ceremony of this training program was held here in Naran last day. Officials of CNFA, PAITHOM and Ministry of Tourism, Government of Pakistan and representatives of Hotel Owners Association of Kaghan (HOAK) were present on this occasion. Certificates were distributed among the successful participants of the training at the end of the ceremony.

Contact for details:

Kashif Syed
Communication Associate
8, Street # 30, F-7/1, Islamabad
Ph: +92-51-2654132, 2654172
Fax: +92-51-2653137
Cell: +92-346-5372614