Attachments
Executive summary
Amid the economic, political, and social difficulties that have exacerbated living conditions for the most vulnerable in Lebanon, this behavioral map adds value to the work conducted by Save the Children and the INMAA consortium on Sustainable Social Protection and Livelihood Solutions for Severely Vulnerable Households in Lebanon. From a behavioral science perspective, the project can be broken down into three key areas, the third one being providing financial literacy, promoting savings, and securing access to finance.
This behavioral map serves as an analytical tool to dissect the policy challenges that impede eligible members of households from acquiring financial literacy and financial education, as well as acquiring savings in order to develop financial resilience. The core components of financial inclusion are quintessential steps in a household’s journey towards self-reliance. This document identifies key stakeholders among eligible communities, outlines beneficiaries’ journeys towards financial inclusion and recognizes the barriers and bottlenecks that hinders a household’s ability to understand, be willing to act on, access and use f inancial services.
Upon recognizing target behaviors for members of the household and selected trainees centered around using their savings plan, utilizing digital financial tools, acquiring financial literacy and benefit from asset transfers, this document brings in behavioral science theory to account for some of these barriers. Among all the behavioral biases at play, cognitive overload, present bias, scarcity mindset/ tunneling, confirmation bias and windfall gain were recognized as the most relevant, guiding the efforts for the development and prioritization of intervention ideas to design an RCT experiment.