The Kenya Red Cross Society recently revised its drought appeal to Ksh.2.5million, this follows the increased number of Kenyans that have been affected by the ongoing drought. The number has risen to over 3 million and most communities and families in these affected counties are in dire need of food and non-food items.
The United States International University (USIU-Africa) with its partners including Jumia Group and SKF Kenya donated Ksh. 1,532,333 towards the Kenya Red Cross drought appeal.
USIU-Africa had been running a campaign dubbed ‘#IamCompassionate that kicked off on the 16th of March 2017 to raise cash and food donations. The campaign which was a response to the drought appeal was led by students and had 12 class contributions, 485 individual donors and 2 corporate institutions namely Jumia Group, SKF Kenya.
"We are committed to touching lives and this campaign is a true reflection of a community coming together to mobilize our resources and sacrifice a little comfort to raise the much-needed support for our brothers and sisters in need” said the Deputy Vice Chancellor Ambassador Ruthie Rono in her speech.
“The funds raised will be distributed to the worst affected families and communities through a Cash Transfer Program (CTP) that empowers the beneficiaries financially to meet their immediate food and non-food needs,” said Mr. Ayaz Manji, the Kenya Red Cross Society Head of WASH.