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Samsung Electronics Levant and Generations For Peace launch tenth year of Peace Through Sport partnership in Levant Region

News and Press Release
Originally published

HRH Prince Feisal Al Hussein applauds partnership founded on shared focus on innovation and impact, and shared passion to inspire and support youth leaders

20 February 2017 - Amman: Samsung Electronics, the global technology giant and partner of the International Olympic Committee (IOC), and Generations For Peace, the only peace-through-sport organisation officially recognised by the IOC, today renewed their Peace Through Sport partnership for the tenth consecutive year, supporting youth leaders across the Levant region.

Samsung Electronics Levant is supporting Generations For Peace programmes engaging youth in schools and youth centres in Jordan, Palestine and Lebanon as part of Samsung’s globally-respected Corporate Social Responsibility (CSR) programme and their commitment towards supporting education and health.

Emphasising Samsung’s pledge to support peace-building and conflict transformation efforts in the Levant region, Mr Changsup Lee, President of Samsung Electronics Levant, stated:

“It is important now more than ever to focus on vulnerable communities and especially to support youth in school and out of school to ensure they have the resilience to cope with increasing challenges. Finding ways to work together and build social cohesion are essential to peaceful society, and Generations For Peace programmes and their innovative sport and arts activities have proven their impact and sustainability. We are extremely proud that, after ten years of partnership together, Generations For Peace is now ranked #34 in the Top 500 NGOs in the World. That’s a powerful testament to their success.”

HRH Prince Feisal Al Hussein, IOC Member and the Founder and Chairman of Generations For Peace, added:

“We are delighted that, through ten years together, our valued partnership with Samsung continues to go from strength to strength, using the power of sport and arts activities to promote values of youth leadership, community empowerment, active tolerance, and responsible citizenship in communities most in need. Samsung’s commitment to these communities is a great example of corporate social responsibility, delivering impressive measurable results. Our programmes across the Levant region are growing significantly and together with Samsung, we are able to scale-up and extend our positive impact to reach more schools and youth centres than ever before.”

Generations For Peace programmes supported by Samsung are using carefully-facilitated sport and arts-based activities as an entry point to engage children, youth and adults, to transform relationships, build resilience, reduce violence, and strengthen social cohesion in vulnerable communities.

For More information, contact
Generations For Peace Media Team

Tel: +962 6 500 4600

Fax: +962 6 568 2954

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at

About Generations For Peace:

Generations For Peace (GFP) is a Jordan-based global non-profit organisation founded by HRH Prince Feisal Al Hussein, dedicated to sustainable peace building and conflict transformation through sport, arts, advocacy, dialogue and empowerment.

By providing unique training and continuous support and mentoring to volunteer leaders of youth, GFP empowers them to lead and cascade change in their communities, promoting active tolerance and responsible citizenship and working at the grass roots to address local issues of conflict and violence.

Different contexts include inter-tribal, inter-ethnic, and inter-religious violence; gender inequality; post-conflict trauma response, reconciliation and reintegration; exclusion of minorities including IDPs, refugees and people with a disability; and challenges of integration in multi-cultural societies. Conflict sensitivity, and the full participation and empowerment of girls and women, are integrated into GFP’s approach.

GFP uses sport as an entry point to engage with children and youth, and our carefully-facilitated sport-based games provide a vehicle for integrated education and behaviour change. In addition to our sport-based approaches, GFP has also developed arts, advocacy, dialogue, and empowerment activities to support conflict transformation with children, youth and adults in different contexts.

In the last nine years, we have trained and mentored more than 9,344 volunteer leaders of youth in 50 countries and territories in the Middle East, Africa, Asia, and Europe. With our support, their ongoing programmes address local issues of conflict and violence, and have touched the lives of more than 363,365 children, youth and adults.

GFP is ranked 34th in the “Top 500 NGOs in the World” for 2017 by NGO Advisor. The ranking assesses non-governmental organisations according to innovation, impact, and sustainability.

GFP is also the only peace-through-sport organisation officially recognised by the International Olympic Committee.