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Amani Campaign Implementation Guide - Jordan

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What is the Amani Campaign?

The Amani Campaign is an inter-agency campaign aimed at influencing the knowledge, attitudes and behaviors of women, girls, men, and boys related to violence, abuse and exploitation in Jordan. It seeks to contribute to prevent such acts, and to ensure that survivors are protected from further harm and seek needed support.

The Amani campaign provides a pool of consistent key messages and tools which can be used and adapted by organizations, in order to maximise the campaign’s outreach and impact. Organizations can mainstream the campaign throughout their activities, as well as adapt or create new ones. It is based on a strong principle of collaboration, founded on the idea that working together is better than working alone.

The campaign was developed by the Child Protection and Sexual and Gender-Based Violence (SGBV) sub-working groups (SWGs) in Jordan, in collaboration with refugee and local communities, and drawing on best practices and lessons learned from other contexts.