Indonesia + 8 more

South Asia: Unprecedented level of response to the DEC Tsunami Earthquake Appeal

Format
News and Press Release
Source
Posted
Originally published


Images of the human and physical devastation caused by the earthquake on the ocean floor near Sumatra, Indonesia and subsequent tsunami on December 26th 2004 were transmitted around the world and were the catalyst for unprecedented levels of individual and corporate philanthropy.

Over £350 million was donated to the DEC Tsunami Earthquake Appeal. This fund has already helped save lives and is now being used to rebuild communities and the livelihoods of those affected.

Within 24 hours of the DEC appeal going live on 28th December, the DEC received 138,000 phone calls and £5 million was donated, a further £300,000 was donated online. The first TV and radio appeals helped push the total donated to £20 million by the end of day 2. Over £60 million was donated through the DEC within the first week. In the first 20 days of the DEC Appeal £200 million was donated. When the appeal closed on 26th February the total amount donated had reached £300 million.

Date
Total amount donated
28th December DEC Appeal goes live
£5.3m
29th December First TV & Radio appeals
£20m
31st December World record for on-line giving
£32m
1st January 2005 £10 million raised on New Years Day
£60m
4th January Tsunami Earthquake Appeal becomes largest ever DEC Appeal
£76m
6th January
£109m
7th January
£138m
11th January
£180m
14th January
£200m
26th February Tsunami Earthquake Appeal closes
£300m

A Fundraising record broken by DEC Tsunami Earthquake Appeal

The DEC Tsunami Earthquake Appeal broke the Online fundraising record and demonstrated the speed and importance of modern technology.

Telephone: Over £75 million was donated through the DEC appeal telephone line. Overall the appeal received a total of 1.7 million calls via the automated system at peak times and over 100 volunteers answered 12,500 live calls.

Online: On New Years Eve, with the help of major internet service providers, the world record for online donations was broken with over £10 million donated in 24 hours. Overall £44 million was donated online by over half a million web users.

Text messaging: Major UK mobile phone operators raised £1 million by joining forces and offering a free donation mechanism - enabling people to text their gifts.

Interactive TV: The Community Channel raised over £1 million from donors using the "red button" on interactive TV.

A phenomenal volume of donations was received by post - totalling £55 million. Almost £75 million was donated through banks and post offices. Businesses and charitable trusts contributed £50 million.

Fundraising events and collections were held in supermarkets, fire stations, pubs, restaurants, underground stations, social clubs - even prisons. Research shows that four out of every five households made donations. For many people, especially young people, this was the first time they donated to charity. Similarly, many businesses for the first time used the workplace for fundraising.

Celebrities were also prominent in fundraising activities. Rock stars donated guitars, musicians played in benefit gigs, comedians participated in the first DEC Comic Aid, members of the royal family packed relief aid, and novelists donated chapters from their latest books.

Finally, the DEC estimates Gift Aid to be in excess of £15 million.

The DEC is now in the process of writing to thank almost 2 million donors and where money was not donated tax effectively, donors are being encouraged to complete a Gift Aid declaration allowing the DEC to add a further 28 pence to every pound donated.