"The response is tremendous but we'd like to raise twice as much," said DEC Chief Executive Brendan Gormley. "We've all seen the extent of the devastation."
Money is still coming in by post, from banks, from post offices, and via the DEC's website for the appeal, launched yesterday by 14 of the UK's leading aid charities.
Bradford City footballers holding the hotline number promoted the appeal today on their training ground, cheered on by children from a local school. Tomorrow, the English and Welsh rugby teams will sign shirts to be raffled after their Six Nations cup tie in Cardiff.
"Our members have a tradition of working closely together to make sure that the money raised goes directly to the places and people that need it most," said Brendan Gormley. "This happened last year in Mozambique and will happen again in Gujarat."
Donations to the appeal can be made on 0870 60 60 900, or to http://www.dec.org.uk.
Notes to Editors:
1. The Disasters Emergency Committee is made up of the UK's leading international development and relief charities. The member of the agencies of the DEC are ActionAid, British Red Cross, CAFOD, CARE International, Christian Children's Fund (CCF), Children's Aid Direct, Christian Aid, Concern, Help the Aged, Merlin, Oxfam, Save the Children, Tearfund and World Vision.
2. The DEC ensures independent evaluation of how appeal money is spent. To donate to the DEC India Earthquake Appeal, call 0870 60 60 900.
3. Credit card donations can be made on-line at http://www.dec.org.uk. Postal donations can be sent to DEC India Earthquake Appeal, PO Box 999, London EC3A 3AA.
For further information, contact the DEC Press Office 020 7580 6550, e-mail firstname.lastname@example.org