P4P in Guatemala
In Guatemala, P4P focuses on strengthening farmers’ organizations (FOs) by providing technical assistance and capacity development in areas such as pre- and post-harvest management, adequate storage, and quality analysis carried out in the field. Capacity development in quality control is accompanied by the provision of Blue Box testing equipment. P4P has also promoted the use of inputs through demonstration plots and soil sampling. Through a multitude of partnerships with key actors, P4P has identified ways to link FOs to alternative markets, and facilitated marketing and group sales through the analysis of crop production costs, business plans, negotiation rounds and price information and market analyses. P4P also promotes the participation of women and rural youth through capacity development in organization, administration, finance and gender.