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In the second quarter of 2024, “Trust in the Toucan” experienced growth.
Compared to the previous quarter, the initiative registered a 19.9% increase in user engagement, including comments, likes, and shares.
These interactions originated from countries such as Venezuela, Colombia, Peru, and Ecuador.
On TikTok, the account reached 36% more users, increasing its followers from 44,200 people to 60,000. Facebook followers decreased.
During the same period, a trend aligns with the latest protection monitoring.
Findings include a sustained preference for receiving information via TikTok.
The increase in views and interactions on the “Trust in the Toucan” platform might be associated with regional human mobility trends and policy shifts.