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Operation USA launches campaign on United Airlines’ new Miles crowdsourcing platform

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Today, Operation USA announces that United Airlines MileagePlus members can now donate their miles to help deliver aid to Hurricane Dorian survivors in The Bahamas. United chose Operation USA as one of the first campaigns for its brand-new Miles on a Mission crowdfunding platform. Through Miles on a Mission, MileagePlus members can use their miles for good and contribute to campaigns that help support communities in need.

Operation USA is aiming to raise 500,000 miles to deliver material aid items and other on-the-ground support to communities in Grand Bahama and Abaco—areas devastated by Hurricane Dorian in August. These miles will serve Operation USA’s broader mission of supporting health and education programs aimed at helping disaster-impacted children and families recover and thrive. To help Operation USA reach this goal, United will match the first 50,000 miles earned for this campaign.

“For more than four decades, we’ve prided ourselves on ‘getting it there’ in the wake of disasters,” said Richard Walden, President and CEO, Operation USA. “Material aid is a crucial piece of both immediate relief and long-term recovery work, and we couldn’t provide this meaningful support to disaster survivors without partners like United Airlines and the generosity of their customers.”

Miles on a Mission is a part of United’s Every Action Counts pledge, which aims to connect people, unite the world and serve communities by putting people and planes to work for the greater good. Eligible charities can apply for the chance to launch a 28-day campaign to raise miles that help them deliver on their missions through travel.

“We want to make a difference in the communities where our customers and employees live, work and fly,” said Sharon Grant, vice president and chief community engagement officer at United Airlines. “Miles on a Mission not only allows us to connect with even more organizations than before but also gives our customers a new way to use their miles in a way that supports the charities and causes that mean the most to them.”

For more information on Miles on a Mission or to donate miles, please visit united.com/donate.