Children: It is our ultimate objective and principle to help Kids NOW! Children are the weakest link in our society. Hence, we are committed to render every possible assistance to ensure that they achieve a sustainable future.

Awareness: We want to improve awareness about the major challenges that children growing up in Africa face. This will help us realize our objectives as well as encourage public willingness to get involved and to contribute.

Projects: Our planned projects are being put into practice fast, reliably, and without a lot of bureaucracy. We continuously monitor the development and current status of all project work on-site. We are politically and religiously independent.

Funds: We handle financial contributions entrusted to us with care. We ensure that they are systematically applied in order to successfully achieve the implementation of our projects in Tanzania and Malawi. We work together with private donors, corporate donors, and project sponsors (provision of goods / non-cash benefits). We communicate openly, and we are completely transparent at all times. The financial statements are audited by KPMG and will be made available online.

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