Bolivia - Marketing and digital image Advisor for companies supported by Oxfam in Bolivia

This is a 6-month mandate in La Paz, Bolivia.

The mandate stems from the Equality in Action Voluntary Cooperation Program (PCV), which is being rolled out in 12 countries and 3 regions over an eight-year period (2020-2028). The PCV aims to increase the involvement of local partner organizations in countries of intervention in inclusive, innovative and sustainable initiatives that will advance gender equality. Oxfam's role is to support these organizations, working with the most vulnerable and marginalized people, to claim and exercise their rights. Oxfam puts the rights of women, girls and vulnerable and marginalized people at the heart of everything we do.

Context:

The Life-Changing Enterprises (ECV) program, part of Oxfam's programs in Bolivia, supports the emergence and development of micro, small and medium-sized enterprises in sectors likely to have a positive social and environmental impact. To achieve this, ECV uses a methodology that integrates both development and business approaches. ECV occupies the space between the world of development and that of social or impact investment, positioning itself in what is known as the “Missing Middle”, i.e. businesses that have financial needs beyond microcredit but do not yet have the size or capacity to access the financial services of commercial banks.

Since 2015, ECV has been promoting the creation and development of impactful small and medium-sized enterprises, generating jobs, stable incomes and opportunities for women. ECV currently supports 5 businesses by facilitating access to finance, developing the capacity of the entrepreneurial team through technical assistance with a partner organization such as FUNDES and, fundamentally, promoting social impact focused on equality, equity and sustainability.

Here's what your daily life will look like:

In close collaboration with Oxfam's in-country team members, your mandate will be to:

• Advise ECV-supported company teams, in coordination with program-related Oxfam staff, on the development or adjustment of their branding and brand management strategies, including visual identity creation, brand voice and market positioning.
• Advise on the development of digital strategies for companies supported by the ECV program, based on an understanding of target audiences, customer and consumer behavior, and segment stratification.
• Propose innovative tools and changes in the digital presence of all companies supported by the ECV program, including social media presence, websites, analytics tools and content management platforms or others that may be identified.
• Conduct follow-up visits to companies supported by the ECV program to provide on-site advice on proposed changes to meet business objectives.
• Coordinate with the FUNDES team, the partner organization in charge of technical assistance for the ECV program, the implementation of actions and/or operational activities likely to contribute to the achievement of the objective of the mandate.

For this mandate you must:

• Be a Canadian citizen or have permanent resident status in Canada;
• Have university degree in business management, business administration, marketing, communications or other relevant field;
• Have a minimum of 3 years' relevant experience in marketing, communications, digital image management, network management and digital content for businesses.
• Have a specialization in branding and digital image (an asset)
• Master Spanish, spoken and written (required);
• Master the Office suite, Google Ads, Google Analytics, Facebook Business, Hootsuite, Canva.

What we offer:

• Monthly allowance for living expenses;
• Monthly amount for rent;
• Round trip flight with 2 checked luggage;
• Advantageous medical insurance;
• A volunteer support program during your mandate and up to two months after your return to Canada;
• Days of vacation and other holidays;
• Access to various training courses (E-Learning, etc.);
• A rewarding experience with a well-known and recognized organization.