Email Marketing Manager

Job
from Catholic Relief Services
Closing date: 23 Oct 2019

Job Description

Title: Email Marketing Manager

Internal Title: Manager I

Reports To: Digital Director

Department: Digital Marketing and Communication

Job Type: Full-Time

Location: Baltimore, MD

Job Summary

Want to put your email marketing experience to work making the world a better place? Then Catholic Relief Services (CRS) is looking for you!

CRS needs a seasoned email marketer to keep our email marketing outreach efforts aligned across the agency. You will be responsible for the development of email strategies and goals, a consolidated email marketing calendar, and CRS standards and best practices. You will build effective, high-converting email templates in our digital marketing system; test and send emails; run and analyze reports; and optimize CRS' email marketing strategies to realize its full potential. You'll report to the digital director and collaborate with designers, writers, database managers, analysts and our UX/digital strategist, among others.

Job Responsibilities

  • Guide email marketing campaign strategies: help units detail tactics and align with an overall marketing calendar
  • Ensure email campaigns align with strategies, tactics, and styles used across other channels: social, mobile, web, search engine marketing, etc.
  • Support the digital fundraising team with new donor acquisition, multi-channel giving, monthly sustainer conversion, and emergency appeals
  • Support the Mission and Mobilization team's including action alerts,
  • Lead re-engagement strategies
  • Lead IP warm-up strategies for new lists
  • Lead special projects, segmentation strategies, testing plans for optimization (i.e A/B testing of subject lines, length, etc.), and key performance indicators
  • Troubleshoot HTML, CSS and other performance issues to ensure identical rendering across browsers, ESPs, and devices
  • Ensure mobile-friendly templates and adherence to brand standards
  • Make recommendations on how to grow email lists
  • Collaborate to ensure the health of our lists and address list health consequences (such as removal from IP blacklist lists)
  • Monitor to prevent over-mailing to subscribers (i.e., list fatigue)
  • Lead A/B and/or multivariate tests
  • Lead tracking, reporting, and optimization efforts
  • Stay current with the latest email techniques and technologies
  • Ensure all email campaigns comply with current email best practices

Qualifications

  • Experience with email tools (Blackbaud Luminate, EveryAction, Exact Target, NCR, etc.) required
  • Experience implementing responsive email design
  • Expertise in HTML and CSS
  • Experience with Adobe Photoshop (or similar)
  • Ability to troubleshoot coding problems such as padding on tables, button rendering, image rendering on mobile devices, etc.
  • Good understanding of database concepts and segmentation
  • Knowledge of SQL a plus
  • Experience in digital fundraising and advocacy a plus
  • Experience in email campaign building and list selection preferred
  • BA degree and 6+ years of experience

Key Skills

  • Teach your colleagues what you know, patiently and compassionately
  • Show follow-through, efficiency, and attention to detail
  • Manage multiple projects with varying deadlines in a complex work environment
  • Ensure projects are on time, on budget, and within scope
  • Proactively seek out optimization opportunities and recommend ongoing improvements
  • Communicate technical solutions to non-technical audiences
  • Spanish speaking a plus

Agency-wide Competencies

These are rooted in the mission, values, and guiding principles of CRS and used by each staff member to fulfill his or her responsibilities and achieve the desired results.

  • Integrity
  • Accountability & Stewardship
  • Builds Relationships
  • Develops Talent
  • Continuous Improvement & Innovation
  • Strategic Mindset

Key Working Relationships

Internal: Creative services, communications, domestic outreach, charitable giving/fundraising, donor services, advocacy, overseas operations

External: Vendors and consultants

What we offer

CRS offers a comprehensive benefits package including medical, dental, life insurance, vision, generous retirement savings plan and the opportunity to work in a collaborative, mission-driven culture that is committed to improving the lives of the poor throughout the world.

****Our Catholic identity is at the heart of our mission and operations. Catholic Relief Services carries out the commitment of the Bishops of the United States to assist the poor and vulnerable overseas. We welcome as a part of our staff people of all faiths and secular traditions who share our values and our commitment to serving those in need. CRS' processes and policies reflect our commitment to protecting children and vulnerable adults from abuse and exploitation.*

Disclaimer: This job description is not an exhaustive list of the skill, effort, duties, and responsibilities associated with the position.

CRS' talent acquisition procedures reflect our commitment to protecting children and vulnerable adults from abuse and exploitation.

EOE/M/F/D/V - CRS is an Equal Opportunity Employer.