Coca-Cola Denmark, Land Rover UK to boost Red Cross water and sanitation interventions
Uganda’s most vulnerable people should brace themselves for more clean water, improved sanitation next year thanks to Coca-Cola Denmark and Land Rover UK.
Coca-Cola Denmark through Danish Red Cross will support Uganda Red Cross Society water and sanitation interventions in Karamoja region.
Land Rover UK will support URCS WATSAN programming Hoima and Bullisa through International Federation of Red Cross and Red Crescent Societies.
Recently a team from Coca-Cola Denmark and Land Rover UK conducted separate missions to Uganda. They visited some of Uganda’s water stressed communities and areas where URCS had already made impact through its recent four year rural water and sanitation programme.
Coca-Cola lead by Marianne Frisenvang came with a filming crew from Denmark and they wish to promote a fundraising campaign in Denmark under the heading ‘3 liters of clean water’.
According to Danish Red Cross Country Coordinator in Uganda Denis Kjeldsen, the basic premise is that for every half-liter of bottled water purchased by consumers, Coca Cola (who manufacture the water) will donate the equivalent to 3 liters of clean water to Uganda through a financial contribution to water projects.
Land Rover UK is raise funds for the most vulnerable in support of water and sanitation areas. Already 1m pounds have so far been collected according to one of the Land Rover directors Mark Cameroon who was also part of the mission.
He was accompanied by Ed Harvey from Land Rover, Henrietta Jones and Laura Hinks from British Red Cross and Vinay Sadavarte from IFRC. The team also comprised a filming crew which captured case studies of URCS interventions and visited areas where the funds will make a difference to the communities.